Ford of Europe announced that it was the No.1 automaker in Europe for the month of March with a sales volume of 192,500. Total sales volume saw a 16.1 per cent increase versus March 2009, and was Ford’s tenth consecutive month-on-month increase in sales. In terms of first-quarter sales, Ford remains Europe’s No.2 best-seller year-to-date.
Market share was at a twelve-year high of 10.4 per cent and the company’s best share in its main 19 European markets since August 1998.
“Attaining the No.1 position in the European market for March and being No.2 year-to-date – despite the continuing aggressive discounting we have seen from some competitors – is a great testament to the hard work of the Ford team and especially our dealers across Europe who have done an outstanding job in supporting and satisfying their customers,” said Ingvar Sviggum, Vice President, Marketing, Sales and Service, Ford of Europe.
Ford Fiesta sales were the strongest in the lineup at 68,800, the highest for any Ford model on record in a single month in Europe.
“Fiesta continues to be an outstanding performer for us with 140,400 sold in Europe during the first three months of the year, and close to 70,000 sold in March alone,” said Roelant de Waard, Vice President, Sales, Ford of Europe. “Globally, we’ve now sold over 750,000 Fiestas since the latest generation model was launched almost 18 months ago.
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